10)
Never send birthday cards or stay connected with your prior patients, and give them a reason to NEVER think about you again.
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9)
Keep treating patients until either their insurance runs out or they fall through the cracks, whichever comes first. Then wait 6-weeks and send them a bill for the deductible/coinsurance you never spoke about.
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8)
Give every patient the same amount of your "face-to-face" time even though one might be a complex, chronic case and the other a motivated, straight-forward sprain/strain.
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7)
Insist on performing every part of a patient's treatment session, from ultrasounds to basic education to teaching simple exercises (ie. quad sets) to cleaning down the table. Keep doing $12/hr tasks yet demand $40/hr.
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6)
During the initial evaluation, examine more than one joint/area/problem and yet bill for only one unit of eval.
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5)
Make your receptionist someone you pulled off-the-street, pay minimum wage, hardly train, and make them present forms you stole from your prior employer (which patients hate), and have them do a million-and-one things even though they are the "face" of your company who can make-or-break your business.
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4)
When a prospective patient calls ask them right-away, "What type of insurance do you have?!" and then just get their name, number, and body part and worry about getting paid later. Oh, and later when they come in (if they come in) use a complicated looking super bill that makes no sense to them and never collect at the time of service.
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3)
Cater to physicians and become dependent upon them because you can count on one hand the number who make up more than 70% of your current business.
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2)
Keep trying to sell physical therapy by putting "Physical Therapy" on
everything, and oh, don't forget to highlight your logo and try to
"brand" yourself--even though you are no McDonalds or Coca Cola or even
close--and never connect with your public and subsequently have no cash paying patients.
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1)
Never advertise.